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Digital CEM is not a product, it is a philosophy that depends on a business-wide mind-set and culture change, says Nicholas Leck, Microsoft Solutions executive at EOH MC.
South Africa is losing out, thanks to fear and big business protecting its interests.
Articles About Nicholas Leck (4)
Microsoft has announced that the country has been selected to become its Azure Cloud computing data anchor for Africa.
Personalisation, customer insights, user experience design and complaints management are these, says Microsoft Solutions Executive: Customer Experience Management at EOH MC Solutions Nicholas Leck.
There are so many ways to know your customer, and smart brands are using this to their advantage.