David Lees has been involved in IT since 1988. In 1991, he established Softline Cape and was responsible for creating awareness of Softline in Cape Town and growing the Brilliant Accounting brand in the Western Cape. After Softline was listed on the JSE, and had concurrently grown to become a large company, Lees returned to his entrepreneurial roots and established e2e Business Solutions in 2000. e2e supplies and supports technology-based solutions for SMEs. It emphasises demystifying technology for business people by stripping away jargon and ensuring clients understand what technology they need and how they will benefit from it. Lees has a passion for customer service and is a firm advocate of the use of technology as an aid to customer service initiatives. He has a Bachelor of Commerce from the Witwatersrand University.
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