Amir Lubashevsky is one of the founders and partners of Magix Integration. He is responsible for growing the company brand. This includes marketing, PR and sales, together with sourcing technology that complements Magix's core offerings.
His marketing responsibilities include growing the company's relationship with various international suppliers.
He was previously CEO of JSE-listed EC-Hold and also new business development officer of another JSE-listed company, MGX Holdings, which owned a substantial number of shares in EC-Hold.
Exsol and Magic-SA were also co-founded by Lubashevsky and he jointly initiated and concluded the management buyout from MGX of Magic-SA, which later became Magix.
He has worked in a number of different areas of IT, ranging from process control to computerised manufacturing. His interests include information risk management, integration and governance technologies.
Lubashevsky has a diploma in practical computer engineering from Israel's University of Beer Sheva's technology faculty.