Peter Castleden is CEO of Indiefin, a wholly-owned subsidiary of Sanlam Life. He spent the majority of his career within the Sanlam group prior to starting Indiefin, most recently heading up the actuarial product management function. His experience has helped to mould the innovative product design at Indiefin, where the team is on a mission to bring digital together with design-led thinking in the financial services environment.