Jo Duxbury
3:10
Jul 11, 2012

Why your marketing's not working

It's possible that you're too inwardly focused. Try putting yourself in your customers' shoes and see what happens.

3:50
Feb 8, 2012

Kissing 101 for IT companies

Why are IT companies like awkward teenagers on a first date when it comes to their marketing?

5:00

To like, or not to like

Should your technology business have a Facebook page?

5:20
Jul 13, 2010

Stick to the plan

The number one marketing mistake mid-sized companies make - and how to avoid it.

4:00

Don't skimp on strategy

Create a marketing blueprint for how to achieve company goals.

3:20
Feb 4, 2010

Marketing 101

Companies can implement simple marketing strategies that are affordable and effective.

6:00
Apr 29, 2009

Don't do your own marketing

Outsourcing the marketing aspects of a business will save time and hassle.

5:30
Dec 3, 2008

Pat yourself on the back

The ability to give and receive acknowledgement gracefully is a great business attribute.

6:20
Oct 30, 2008

Do nice entrepreneurs finish first?

Values like integrity and honesty could help companies stand out from their competitors.

5:30
Oct 7, 2008

The successful entrepreneur's secret

Many individuals who start up a business close it within a few years.

8:00
Aug 11, 2008

Training wheels for entrepreneurs

Entrepreneurs are a bit wobbly when starting out. A set of training wheels is the way to go.

4:50
Jun 24, 2008

Entrepreneurial reality checks (part one)

When starting your own company, the honeymoon period is lonely and short-lived.

Jo Duxbury
founder of strategy agency Peppermint Source.

Jo Duxbury spent nine years as a freelance and full-time ‘suit’ in various communications agencies in London. She returned to Cape Town in 2004, and after freelancing at an ad agency, spotted a gap in the market for an online space for freelancers and clients to find each other. She took the plunge into entrepreneurship and launched www.freelancentral.co.za in early 2006. January 2010 saw Duxbury launching Peppermint Source, a spin-off of Freelancentral that offers full-service outsourced marketing to companies that don’t have the time, skills or staff to handle their marketing in-house. Duxbury is inspired by simplicity, clever and beautiful design, and optimistic people who work to make their dreams happen. Find out more at her blog or follow her on Twitter.