With over 17 years of experience in the tech, digital marketing and mobile solutions space, Lynette Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing digital products that are aligned to business goals, Hundermark's appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in Africa. She is regarded as one of the top 30 most influential women in South African digital marketing.
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