Businesses can start laying the foundations for regulatory compliance in marketing to existing and prospective clients before the Protection of Personal Information Bill is enacted, says Pieter Streicher, MD of BulkSMS.com.
Dr Pieter Streicher graduated from Wits with a BSc-Eng(Civil) in 1991, and he received his PhD from UCT in 1996. After working as a civil engineer at HHO Africa, Dr Streicher, along with Richard Simpson (BSc-Eng(Civil), MBA), established Celerity Systems in mid-2000, as an IT services company focusing on the marketing and management of Internet-based solutions. BulkSMS.com was established in 2000 as a division of Celerity Systems to focus on SMS messaging solutions for commercial and non-commercial communications. BulkSMS.com offers bulk SMS messaging solutions to large and small businesses, public benefit organisations, and individuals. The company is headquartered in Cape Town, South Africa and has a global market presence, including in Europe, South Africa, the United Kingdom, and the United States of America.