Pieter Streicher
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Nov 19, 2013

Stopping information overload in its tracks

SMS has one of the highest levels of reliability and delivery of all business messaging channels, with less information overload, says Pieter Streicher, MD of

Jul 10, 2013

Businesses win with SMS interconnect fee

An SMS interconnect fee generally results in lowered prices, and businesses can expect SMS quality to improve too, says Pieter Streicher, MD of

May 29, 2013

The strength of SMS

The short message service remains the best channel for business messaging.


Getting into the swing of POPI

Businesses can start laying the foundations for regulatory compliance in marketing to existing and prospective clients before the Protection of Personal Information Bill is enacted, says Pieter Streicher, MD of

Jan 23, 2013

SMS gets dynamic in 2013

Consumers using paid-for mobile content subscription services will be better protected, with double opt-in capabilities introduced by mobile operators, says Dr Pieter Streicher, MD of

Jan 7, 2013

SMS year in review

Vodacom's double opt-in capabilities have had a dramatic impact in reducing the number of complaints about subscription service sign-ups, says Dr Pieter Streicher, MD of

Oct 18, 2012

The personal touch

Is personalised, permission-based SMS marketing a half-filled glass?

Sep 13, 2012

Major changes in A2P SMS messaging industry

A change in how Cell C is terminating A2P SMS messaging has opened a can of worms in the local mobile messaging industry, says Dr Pieter Streicher, MD of

Jul 25, 2012

Parents' Corner welcomes Google SA campaign

The initiative welcomes Google's drive to co-ordinate online safety efforts in the country, says Dr Pieter Streicher, MD of

Jun 26, 2012

Long live the SMS

The application-to-person SMS channel offers unique opportunities to businesses and is likely to outlive mobile instant messaging channels, says Pieter Streicher, MD of

Apr 16, 2012

SMS direct marketing contravenes CPA

It is impossible to comply with stipulations in the Consumer Protection Act regarding SMS communications, says Pieter Streicher, MD of

Mar 22, 2012

Help protect the SMS

The SMS could be in danger if companies abuse it by sending unwanted marketing communications.

Pieter Streicher
co-founder of

Dr Pieter Streicher graduated from Wits with a BSc-Eng(Civil) in 1991, and he received his PhD from UCT in 1996. After working as a civil engineer at HHO Africa, Dr Streicher, along with Richard Simpson (BSc-Eng(Civil), MBA), established Celerity Systems in mid-2000, as an IT services company focusing on the marketing and management of Internet-based solutions. was established in 2000 as a division of Celerity Systems to focus on SMS messaging solutions for commercial and non-commercial communications. offers bulk SMS messaging solutions to large and small businesses, public benefit organisations, and individuals. The company is headquartered in Cape Town, South Africa and has a global market presence, including in Europe, South Africa, the United Kingdom, and the United States of America.