3Com South Africa introduces new marketing campaign

3Com SA has unveiled its new tagline "Exercise Choice" to South African companies, which it believes responds to increased worldwide frustration among end users and resellers alike at the lack of viable choice or alternatives in the current IT marketplace.

Validated by research among customers, potential customers, partners and system integrators, the Exercise Choice positioning is supported by three differentiating attributes: a proven, broad product portfolio; superior business value; and `the company you keep` - world-class capabilities in terms of sales, service and support.

3Com`s Exercise Choice tagline promotes relief from proprietary vendor lock-in, offering companies the benefits of increased innovation, standards-based products and the choice to ultimately implement best-of-breed products from leading networking vendors.

"Our partners are telling us they are tired of vendor lock-in and low margins. What customers want is increased innovation and networking products with more intelligence that are lower cost and standards-based," comments Debbie Hunter, marketing manager of 3Com SA. "Until now their choice has been limited, however, the launch of our new corporate positioning marks 3Com`s readiness to offer a reliable, better alternative. We invite the customers to exercise that choice."

With 160 products launched in the last 12 months and 25 years of experience in the networking marketplace, 3Com now has one of the broadest portfolios of edge-to-core products to effectively satisfy the needs of public and private sector organisations of all sizes.

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3Com reduces the expense of deploying and owning high-performance networks by removing the overhead of costly and complex architectures and unlocking the hold of proprietary systems, making best-of-breed solutions easy to own and maintain. 3Com also maximises value through the life of the network, not just on acquisition cost. And in this time of worker mobility and dynamic change, 3Com networks are adding strategic value and competitive advantage to its enterprise customers.

3Com is a company that backs each customer with global sales, service and support, technology and financial and operational strength. 3Com`s world-class strategic partners, deep distribution channels, sound balance sheet and superb global sales, service and support all combine to deliver the credentials that enterprise customers demand.