Born from a uniquely advanced heritage and a desire to merge design and simplicity, HTC Corp, a global leader in mobile phone innovation and design, today unveiled its new flagship phone, the HTC Touch Diamond.
Delivering unmistakable style and meticulous craftsmanship, the HTC Touch Diamond is defined by its compact size, distinctive style, revolutionary Internet accessibility and its new captivating 3D touch interface - TouchFLO 3D.
The result is an uncompromising mobile phone that sets a new benchmark in phone sophistication and changes consumers' previous expectations.
"Today we mark a new era in mobile phone evolution, an era where beauty and size integrate with uncompromising innovation at broadband speeds," said Kevin Chen, General Manager of HTC MEA and CIS. "The HTC Touch Diamond will make browsing the Web and using Web-enabled applications just as practical and easy to use as making calls."
Get in touch with a new dimension
HTC has taken a gigantic leap forward in terms of touch screen innovation with the introduction of its new 3D touch interface, TouchFLO 3D. TouchFLO 3D provides animated access to people, messaging, e-mail, photos, music, weather reports and much more.
In addition, HTC is introducing a new, hi-tech, touch-sensitive control for interacting with the Touch Diamond.
Mobile Internet is now even more fun than before
With the introduction of the Touch Diamond, HTC delivers an entirely new mobile Internet experience that utilises broadband-like speeds with HSDPA 7.2Mbps and HSUPA wireless connectivity.
Committed to improving Web browsing, HTC provides a new customised mobile Web browser that facilitates easy viewing and effortless navigation of Web sites through the brilliant design. As part of this browsing experience, users can zoom and pan Web sites with one hand, as well as automatically view optimised content that has been created specifically to fit the display. Turning the device sideways automatically rotates the Web page view from a portrait to landscape view.
In addition to Web browsing, the Touch Diamond includes a new customised, HTC-developed, YouTube application to allow viewing a variety of video content generated by the user, as well as utilising Google Maps for mapping and traffic data.
Unrivalled style and size
The Touch Diamond is crafted with precision so that it fits comfortably in a user's hand without compromising features or functionality.
Featuring a combination of contrasting design elements in metal and geometric shapes, the Touch Diamond has the ability to complement the individual style of the user.
Supreme innovation
The Touch Diamond delivers an unmatched combination of features and functionality that set a new standard for integrating mobile phone innovation into a small package.
The 2.8-inch display screen provides near-print quality viewing that enables clear Internet browsing and viewing of photographs. The built-in camera includes an optical auto-focus lens that ensures clarity of photos taken.
Advanced wireless and auto sensor screen pivoting are just some of the features that make the Touch Diamond experience exceptional.
Availability
Like the rest of the world, the HTC Touch Diamond will be available to customers across all major African carriers in July. The North American and Latin American versions of the Touch Diamond will be available in the second half of 2008.
"The phone has been so well received internationally, that it has created much hype locally as South Africans anticipate the Touch Diamond's arrival. Both customers and media have expressed tremendous enthusiasm, knowing that Leaf and HTC have something exciting up their sleeve," says Quinton Leigh, MD of Leaf International Communications.
"South Africans are aware of our strong ties to HTC and so have come to expect great things from this relationship."
HTC Touch Diamond key specifications:
* Size: 102 x 51 x 11.33mm
* Weight: 110g
* Connectivity: WCDMA / HSPA: 900/2 100MHz, HSDPA 7.2Mbps and HSUPA
* Operating system: Windows Mobile 6.1 Professional
* Display: 2.8-inch VGA touch-screen
* Camera: 3.2MP, with video calling
* Internal memory: 4GB internal storage, 256MB flash, 192MB RAM
* Bluetooth: 2.0 with EDR
* Wireless: WiFi 802.11b/g
* Interface: HTC ExtUSB (mini-USB and audio jack in one; USB 2.0 Full-Speed)
* Battery: 900mAh
* Talk time: GSM: up to four hours*
* Standby time: GSM: up to 300 hours*/100 hours with push e-mail
* Chipset: Qualcomm MSM 7201A 528MHz
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Founded in 1997, HTC Corp designs, manufactures and markets innovative, feature-rich smartphone and PDA phone devices.
Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art PDA phones and smartphones for mobile operators and distributors in Europe, the US, and Asia. These machines are available as HTC devices and as products individually customised for operator and device partners.
HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.