Six months of intense strategic planning and organisational optimisation has been climaxed by PaySpace's introduction of its new brand look.
The company went through an evolution that was spurred on by growing demand for the product and industry-wide appeal of its next-level service offering.
PaySpace's CEO Bruce van Wyk says: “Our senior team has been hard at work cultivating powerful processes, system extensions and client value adds for the past six months. Our brand is central to this as a strategic tool to drive customer value and competitive advantage, but more so the packaging for the culmination of our philosophy of pioneering groundbreaking industry firsts”.
The company professes to be the leader in innovative solutions that re-render the way we look at payroll and HR systems, and true to this claim is their undeniable industry leap to create Intelli-automation, a system that drives clever automation of mandatory weekly and monthly activations, such as pay runs - with PaySpace, this is a thing of the past.
Its application is unlimited and suitable for start-up, small, medium and large organisations, across any national footprint. The system is real-time proficient, and is online-based with an instant virtual set-up. The cost implication - drastically reduced, the time spent administering the system - slashed, and the overall value to a company's books - invaluable.
“We wanted to maintain the recall of our first identity, while showing our clients that we are serious about our renewed brand promise and indefinite belief that we are the payroll and HR benchmark, and hence the re-energising of our identity,” adds Bruce.
The unbelievable growth of the brand fuelled the strategic choice to evolve the PaySpace logo and its visual system. The team has undergone a full strategic brand analysis, design and rollout with their brand consultancy - Rogue Brand Agency, which has assisted dramatic overhauls in the customer-brand experience and development of an even greater customer value proposition.
The PaySpace brand now is equipped cosmetically, functionally and throughout its essence to deliver on its promise to - reposition the competition as the past.
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PaySpace
PaySpace is a product brand of the Insight IT Group. The company was established in 2000 in Johannesburg, South Africa and has grown PaySpace into a leader in online Payroll and HR solutions and now a leader in the international field with their offering in over 18 countries
PaySpace is a product with a culture of constant innovation, efficiency, ease of use and friendly professional support. With thousands of clients and decades of experience in the industry across various types of Payroll and HR environments, the founders have built a benchmark product that services organisations, regardless of size, by allowing them to conduct business more dynamically and more intelligently than ever before, while giving access to relevant and valuable information at anytime, anywhere and with significantly less burden than legacy Payroll and HR systems.