Hardware distributor Axiz has kicked off its campaign in support of Intel`s "real server" marketing strategy this week. It is roping in system builders and arming them with technical and marketing assistance, to push servers over workstations used to fulfil server functions.
According to Intel server product manager at Axiz, Mark Forbes: "The campaign is targeted at small and medium-sized businesses (SMBs), particularly in emerging markets like SA."
Axiz will provide technical and marketing assistance to resellers to help them create server infrastructures that best meet SMB needs, while ensuring that the hardware adheres to branded server standards, in the areas of enterprise computing, multitasking, security, networking and storage.
Why buy up?
Forbes comments that deploying the correct server as opposed to using a PC, as many SMBs do, "lowers operating costs, improves performance and guarantees scalability as the business grows".
He says Axiz`s drive will assist system builders with "appropriate designs for enterprise-level systems, basic and workgroup servers, all based on the Intel Xeon processor, featuring high-capacity storage and redundancy, and making use of Windows Server 2003`s multi-user application ability".
Forbes says servers built on Intel architecture are as good as branded servers, adding that this is a result of Intel-developed technology such as multipath boot, drive stabilisation and airflow headroom. According to the International Data Corporation, more than 85% of servers shipping today are based on Intel architecture, he states.
Why sell up?
"Building and selling real servers helps resellers grow their businesses with increased margins and improved customer satisfaction. Superior server infrastructure triggers demand for more PCs and creates opportunities for resellers to generate more income from services," Forbes says.
Intel`s programme training for system builders includes technical information, hardware samples, white papers, product briefs, advertising templates, collateral material, marketing training and a pricing rebate schedule.
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