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Aastra receives contact centre award from Frost & Sullivan

Aastra's growth strategy recognised by Frost & Sullivan

Johannesburg, 24 Feb 2010

Aastra, a leading company at the forefront of the enterprise communication market, received the Frost & Sullivan 2009 EMEA Inbound Contact Routing Systems Market Growth Strategy Leadership.

While many of its competitors are currently struggling, Aastra has delivered a decade of consecutive profitable quarters. It has successfully moved up the infrastructure value chain in the enterprise communications business. With the acquisition of the Ericsson Enterprise Communication Business and its Solidus eCare contact centre application suite in April 2008, Aastra expanded its presence in the contact centre market.

“Keys to Aastra's success include the acquisition of Ericsson's enterprise business with its Solidus eCare solution, strong partner sales programmes, and highly-responsive customer service. Solidus eCare brought Aastra a top-notch contact centre solution to sell in EMEA and other target regions. Among Solidus eCare's strengths are its all-in-one contact centre application suite design, support for multimedia customer contacts including SMS, scalable to support small, mid-size and large contact centres, and market-leading support for mobility,” notes Frost & Sullivan's principal analyst, Joe Outlaw.

“We are delighted to be recognised by Frost & Sullivan for our strategy in the contact centre market. Such acknowledgment underlines the success of our fast-growing organisation. Aastra is putting communications at the heart of the business, enabling customers to achieve higher levels of customer service through the use of cutting edge technology," adds Jason Andersson, Head of Applications at Aastra.

The global car rental company Avis is one of Aastra's latest wins. Avis chose Aastra with its partner TDC for its Nordic operations to solve its mission-critical communications needs and contact centre requirements. Avis has a contact centre with 70 agents in Gothenburg, Sweden and an additional 200 contact centre agents located in Avis rental offices in Sweden, Norway and Denmark.

“It was important for us to obtain a complete solution that includes both data and telephony for Avis and Budget operations in Scandinavia. We chose the proven technology to our existing contact centre in Gothenburg and deploy it across our operations in the region to consolidate our infrastructure," said Peter Madsen, IT director at Avis Scandinavia.

For more information on the Aastra contact centre solutions, please visit http://www.aastrasa.co.za or contact Aastra Telecom South Africa at sales_ssa@aastra.com.

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Aastra Telecom South Africa

Aastra Telecom South Africa (Pty) Ltd is the sub-Saharan business unit of Aastra Technologies Limited, (TSX:“AAH”), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra's operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers' requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call centres solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently.

Note:

The Frost & Sullivan Award for Growth Strategy Leadership is given each year to the company that has demonstrated an exceptional growth strategy within its industry. Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.