Absa has introduced new features to its Web site,
www.absa.co.za
, to give users new levels of customisation and speed. The bank says these are the first in a series of changes planned to transform the Absa Web site into a customer-centric, multi-segment, life-events driven portal.
According to Absa, the new-look site is already easier to read and negotiate, and the customisation facility offers users the opportunity to select the information they want to see on their personal Absa Home pages.
Absa says absa.co.za was the fourth most visited site in SA in the past year, with nearly five million pages viewed by users every month (Nielsen/NetRatings July 2001). Aardvark also rated it as the best online banking site in the country.
The revamped site now offers faster page download speeds and user-friendly content navigation. Navigation of the new site is built around consumer profiles - individuals, businesses and corporates - rather than product profiles (such as cheque accounts) so that the focus is directly on consumer needs.
Sections that can be customised are news feeds supplied by iNet Bridge, shares and unit trusts, publications, exchange rates and quick links to relevant banking pages (such as Internet banking).
"Bringing user-friendly, technology innovations to our customer base is a key objective of Absa`s e-strategy," says Alfie Naidoo, Absa managing executive, E-Channels. "The implementation of the new site is a fitting end to a year that brought significant benefits to our customer base using our e-offerings."
"This is merely a taste of things to come," says Tasso Tsoukalas, GM of Absa Group Marketing. "We are positioning absa.co.za as a customer-centric financial services portal in line with global standards."
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