Absa Bank is upgrading its Web site to give customers easier access to more information. The upgraded site will go live at the end of the month.
"We identified areas that needed improvement in the site and have undertaken extensive research on what customers require in a Web site," says Absa bank production manager Suzanne Atie.
The upgraded site will enable customers to get a 'snapshot` view of what products, services and solutions are offered, she says. "Customers will also be able to set their own default homepage or preferred section."
Other improvements include better navigational tools like the keyword search or "I want to" function, which enable a customer to select key options, products and services, says Atie.
"We have also consolidated the news section with new features including the latest Absa news, external market information, and the rates and fees section, enabling customers to see their account and interest rate, so they can better manage their money."
Atie says the bank has also revived its business section, creating a sub-portal that gives advice to customers interested in starting their own business.
"The www.absa.co.za site change will not have an impact on Internet banking, since these are two separate sites, with the Absa site serving simply as a portal leading into Internet banking."
She says Absa`s newly enhanced cellphone banking product and the site upgrade are two improvements in a series of offerings to come from Absa`s digital services.
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