ACCPAC International, Inc., a division of Computer Associates' interBiz group, and mBase.com Inc. (CDNX: MBM), an innovator of automated publishing solutions, have agreed to integrate mBase's automated publishing technologies with ACCPAC eTransact, ACCPAC's new business-to-everyone Web store. The alliance, announced at ACCPAC's Partnership 2000 business partner conference in Orlando, Florida, will create the first fully automated system to design and produce printed marketing materials using up-to-the-minute inventory and pricing information.
Businesses using eTransact will be able to easily tie into the mBaseInteliCat publishing system to fully automate the layout, drafting and production of catalogues, data sheets, price lists, informational brochures and promotional flyers based on real-time inventory assessments and the most recent pricing. eTransact lets most small and medium-sized enterprises generate a comprehensive business-to-everyone Web store fully integrated with ACCPAC business management solutions within hours.
"Integrating automated production of printed and electronic marketing materials in real-time with the same database that drives Web storefront and digital marketplace applications further enhances the overall eTransact value proposition," said Larry Dimitri, ACCPAC's vice president of Internet business."
The automated publishing solution links digital product images to inventory records, allowing catalogues, data sheets and e-business sites to be highly visual. In addition, users will be able to automate the production of e-business-related CD-ROMS; transform touch-screen kiosks into virtual salespersons for tradeshows and showrooms; and allow field personnel to process quotes and orders on their laptops during sales presentations.
"Integration of ACCPAC eTransact with mBase technologies will provide the first opportunity for users of computerized accounting systems to seamlessly integrate catalogue and print marketing functions with up-to-the-minute inventory, order entry and point-of-sale data," stated Dwayne Kushniruk, Business Development Director of mBase.
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mBase.com
MBase.com has designed an innovative software solution that integrates traditional print marketing products with the world of Internet e-Commerce. Using the Application Service Provider (ASP) model, mBase.com provides a central data source for intelligent publishing, digital asset management and workflow automation allowing any company with Internet access to design, manage, layout, produce and distribute print catalogues, price lists, flyers, e-Commerce enabled CD-ROMs, touch-screen kiosks, and sales quoting automation tools. More information about the company is available at www.mBase.com.
ACCPAC Africa
ACCPAC International acquired LA Technology, its sole distributors in sub-Saharan Africa in June this year. ACCPAC Africa operates through select business partners throughout the continent. These partners are trained to install and support ACCPAC for the company's more than 15000 customers.
ACCPAC International
ACCPAC International Inc., a subsidiary of Computer Associates International, Inc., develops and markets financial accounting, business management and e-business software solutions serving a range of companies from small offices to large corporations. The company has more than 500,000 registered clients in over 100 countries worldwide