Accrue Insight, distributed in South Africa by Global Technology Business Intelligence (GBI), is the world`s leading analytical eCRM (electronic customer relationship management) platform used for unifying customer information throughout the enterprise, analyzing customer behavior and response, and powering customer interactions.
Accrue Insight and its suite of analytic applications give business managers unparalleled depth of analytic power and breadth of enterprise control, whilst enabling companies to measure and improve the effectiveness of online advertising, dynamic content, site design, e-commerce, and affiliate programs, commented Stewart Prentice, Accrue product manager for GBI.
These applications extend the capabilities of Insight by integrating with valuable information sources, including enterprise commerce servers, dynamic content servers, ad servers, and demographic and transaction databases.
Only Insight combines information from multiple customer touch points to fully understand the drivers behind customer activity so that managers can measure the ROI of their Web initiatives, from first customer engagement through the life cycle of the relationship.
From reporting to profits
Insight places business-critical information at the fingertips of managers and key decision-makers. With a couple of clicks, users can discover business trends and automate customer interactions. Outlined below are a few of the benefits that users can expect:
Identify customer preferences
Improve visitor conversion
Identify lifetime value of customers
Identify most profitable referring sites
Increase online purchase rates
Refine effectiveness of advertising campaigns
Measure and improve affiliate programs
Maximize profit margins
Additionally, Insight gives business users and analysts a unified console for setting up and managing access controls, automating report creation and distribution, and creating and modifying reporting queries. From a single console, users can schedule reports and deliver decision-making data to all levels of a customer`s organization in the most appropriate format - whether via e-mail, intranet access, or a Web-enabled multidimensional analysis application. Insight and its suite of applications provide advanced and easy to use analysis and reporting interfaces, and provide a robust development framework for eCRM applications.
Prentice concluded by saying that today`s most successful businesses rely on Accrue Software to help them build long-term customer relationships by providing a clear picture of customer response patterns across all customer touch points. Insight gives businesses an opportunity to deploy a strategic analytical eCRM platform and to gain a competitive advantage by successfully managing the analysis cycle - which leads to profitable customer relationships.
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