Acer names Jet Distribution as preferred African partner

Multinational PC brand, Acer, has signed an African distribution agreement with specialist distributor, Jet Distribution.

The agreement will see the latter distributing Acer`s entire product range, which includes personal computers, notebooks, servers and projectors, throughout Africa, excluding SA.

"We are positioning ourselves as a leading first tier PC brand and Jet Distribution is the logical route to market for us," says Gary De Menezes, commercial director at Acer. "With years of distribution experience in Africa and sound track record, the company has an intimate understanding of the channel markets throughout Sub-Saharan Africa.

"Jet Distribution`s success in the African market and its commitment to vendors will assist us to meet the growing business and consumer demand for our products."

Adds Kristian Tierney, MD of Jet Distribution: "Acer`s product set is an excellent value proposition for our customers in Africa. It fits snugly with the opportunities we have in this market.

"Jet Distribution aims to distribute only best-of-breed products. Acer has had unprecedented success in Europe and signing the company as a partner broadens the range of solutions we can offer the African market. We are extremely confident in Acer`s broad market appeal and look forward to a long-term relationship," he adds.

"Jet Distribution provides us with a definite competitive-edge in the African market. Our customers are now guaranteed quick delivery time of product to the regional distribution channels," De Menezes concludes.