Adobe Systems Incorporated and Metastream have signed a letter of intent that provides Adobe access to Metastream`s technologies for creating and deploying interactive 3D content on e-commerce sites. These technologies complement Adobe`s Web publishing product line for authoring high-impact interactive Web sites.
"High-traffic e-commerce sites use visually dynamic content to successfully sell products and services. Adobe`s strategic partnership with Metastream demonstrates the company`s commitment to providing customers with the most advanced tools to create and deploy the most compelling and interactive content imaginable on the Web," says Nic Tabor, country manager, Adobe South Africa.
3D is becoming an increasingly critical component of the Web experience, especially in the areas of navigation, community and commerce. To help creative professionals move into the world of 3D, Adobe will acquire MetaCreations` CanomaT product, which creates 3D models from photographs and outputs finished files to the Web. In addition, Adobe will support the MetastreamT format (MTS) across its tools including Adobe Photoshop, Adobe GoLiveT, Adobe Illustrator, Adobe LiveMotionT, Adobe InDesignT, Adobe PremiereT and Adobe After Effects. Adobe will continue to make investments in the 3D market space, as well as develop 3D capabilities in its key Web products over the coming year.
"The synergy between the companies` vision and technologies is clear - to provide customers with industry-leading tools to create and deploy next-generation, e-commerce virtual storefronts and shopping experiences," says Bob Rice, president and CEO, Metastream. "With Metastream 3, we are able to provide Adobe customers a cohesive environment for displaying the output of all of Adobe`s products on the Web."
Metastream 3 (MTS3) is the new e-commerce visualisation and brand management system that works across browsers and platforms. A component of this system is the Metastream 3D file format, a major advance in the fast delivery and progressive display of streaming 3D objects and other media types over the Internet.
MTS3 includes animation and interactivity features enabling viewers to virtually "pick-up" products, examine them, and test out product features online. The technology aggregates and reports user viewing activities to help companies better market and sell their products.
A series of international e-commerce and content development Web sites have adopted Metastream 2.0 to add 3D impact to sites and increase online sales, including Sony, Warner Brothers Online Store, Lego Mindstorms and NASA.
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