Dax Data, Adobe's leading distributor for southern Africa, has announced the release of Adobe Photoshop Lightroom 4 software for Mac OS and Windows now available to its channel resellers.
Lightroom 4 was first released as a public beta in January 2012. It is the essential digital photography workflow solution helping amateur and professional photographers quickly import, manage, enhance and showcase their images. Lightroom 4 introduces refined technology for superior shadow and highlights processing, ability to create photo books, additional local adjustment controls, and enhanced video support.
“Lightroom 4's aggressive price point makes it far more accessible to semi-pro and enthusiast photographers, as well as bringing with it all Adobe's latest advancements in digital photography workflow,” says Jeremy Matthews, Dax Data MD.
New features in Lightroom 4
Lightroom 4 is a major release, adding significant new capabilities and innovations. New adjustment controls maximise dynamic range from cameras, recovering exceptional shadow details and highlights. The software features new and improved auto adjustments to dynamically set values for exposure and contrast, and additional local adjustment controls including Noise Reduction, Moire and White Balance.
Lightroom 4 provides photographers the tools to create beautiful photo books with text controls and a variety of easy-to-use templates, as well as a direct link for photo book creation from within the new Book module. A new intuitive Map module displays images already assigned a location, provides location tagging and reverse geo-tagging controls and saved locations for easy assignment of a photographer's common locations.
Now, native video support gives photographers the capability to play, trim and extract frames from video clips shot on DSLRs, point-and-shoot cameras and smartphones. Video-specific presets and many standard Lightroom image adjustment controls can be applied to video clips, and adjusted videos can be exported as an H.264 file or published directly to Facebook or Flickr*.
In the Develop module, presets fully utilise new processing technology, and the addition of soft proofing helps photographers tune images in a destination colour space to ensure content looks its best. In addition, customers can now e-mail images directly from Lightroom using an e-mail account of their choice.
Price and availability:
Adobe Photoshop Lightroom 4 box is now available at a retail price of approximately R1 740 with an upgrade to Lightroom 4 (from Lightroom 3) now available for R920, all prices include VAT. For more information on becoming an Adobe reseller, contact Dax Data: info@daxdata.co.za.
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Adobe Photoshop Family
Adobe Photoshop and Photoshop Extended are at the heart of the Photoshop family, joined by solutions for users at every level who want to bring out the best in their digital images, either at home, in the office or on the go. Photoshop Lightroom addresses the workflow needs of amateur and professional photographers, helping them create, manage and showcase images in impactful ways. Photoshop Elements provides consumers with powerful yet easy-to-use tools that organise, edit, create and share photo memories. For mobile devices, the Adobe Photoshop Touch app helps users transform images with core Photoshop features custom-built for tablets; and Adobe Photoshop Express is a free app for simple photo fixes and enhancements, and sharing to social networks*.
Adobe Systems
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Dax Data
Dax Data is a value-added software distributor and product marketing organisation, focusing on Web technology and host connectivity. Incorporated in September 1989, it has offices in Cape Town and holds a variety of distribution and remarketing agreements for local markets, including Adobe - Web & Print design, and development tools and servers, and Panda Security - developer of IT security technology.
Developments in recent years have seen the company expand its range of Web technologies; its distribution agreement with Adobe becoming a mainstay. Dax Data works with a number of resellers, consulting and training partners to ensure the successful delivery of customer solutions. Driven by customer demand, Dax Data has transitioned strongly into the Web development market, offering a set of value-added services.
For more information, visit http://www.daxdata.co.za/.
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