Adobe Systems has rolled out Adobe Creative Suite 5 (CS5), which it claims is the biggest product release in the company's history.
The Adobe CS5 Master Collection includes 14 releases, 250 new features as well as a completely new product called Adobe Flash Catalyst.
According to the software giant, CS5 has 64-bit applications and features upgrades to Premier Pro and After Effects software tools as well as Illustrator, InDesign, Flash Catalyst, Flash Professional and Dreamweaver.
During a demonstration, Adobe showed how its content-aware technology enables Photoshop users to remove an image element and immediately replace the missing pixels with a content-aware fill. The tool fills in the background of what the image would have looked like without the element.
Following Adobe's acquisition of Omniture late last year; Adobe has integrated its tools with Omniture technologies that capture, store and analyse information generated by Web sites.
One of the biggest strategic moves made by the company was to enable Flash Professional and Dreamweaver to develop Web applications for mobile devices such as smartphones and Apple's iPhone.
Adobe has optimised Premier Pro with a 64-bit mercury playback engine that can edit videos faster. The video-editing tool has also been optimised with Nvidia graphics processing units to provide a real-time editing experience, which is 10 times faster than the previous Premier Pro edition.
Leonard Rabotapi, marketing and PR manager for Adobe Africa, says: “This year we are also celebrating 10 years of InDesign and 20 years of Photoshop. Adobe's strategy is to drive a campaign to educate our customers and we have 15 events lined up in SA this year.”
As part of this strategy, Rabotapi says Adobe Africa is promoting its Adobe Source collaboration tool, which he calls a Swiss army knife for creative professionals. Adobe Source collects information around Adobe user groups, training, toolsets, and information relevant to the Web, video and print communities.
According to Rabotapi, Adobe Source will be the company's primary form of communication between its local customers and channel partners. “Adobe Africa is minimising the volume of unsolicited e-mail arriving in our customers' inboxes, as they are already inundated with work e-mail and marketing communications from various other organisations.
“It is for this reason that we developed Adobe Source, an application that empowers users and customers to choose when they want to interact with Adobe and its solutions directly on their desktops.”
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