Adobe Systems acquires Auditude

monetisation technology provider, Auditude to help customers build long-term businesses through the delivery of quality video content across all IP-enabled devices, CBR writes.

Some of the features of the Auditude platform include, easy integration into content management and other video operations systems; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and efficient cross-device workflow.

According to PCWorld, following the acquisition, Adobe plans to combine Auditude's platform with its own Flash Media Server and Pass products, which are used to stream video content and authenticate users.

The company also plans to integrate Auditude with the Adobe Digital Marketing Suite, which already includes analytics and optimisation products.

“Auditude helps maximise the value of video content through advanced ad technology and monetisation services so content owners and distributors can effectively monetise their content wherever users choose to view it,” WebProNews quotes Adobe as saying.

“Auditude's flagship product is the Connect platform, an ad serving and decisioning technology targeted at premium video content owners and distributors that enables the insertion, trafficking, delivery, rights management and analysis of online video ads.”