As the leading digital publishing platform, DPS powers more than three-quarters of all digital issues consumed on mobile devices.
Adobe released data that shows Adobe Digital Publishing Suite (DPS), Adobe's codeless app generator, is powering significant circulation growth and reader engagement in digital magazines both locally and abroad. Since the launch of Adobe DPS, less than three years ago, more than 150 million digital publications have been downloaded on mobile devices. In the last 12 months, unique readers have increased threefold. Data also shows readers are engaging deeply with the digital magazines, with subscribers spending an average of 50 minutes in DPS digital issues each month.
"We are not surprised by these findings as DPS helps publications deliver engrossing high quality digital content," says Jeremy Matthews, CEO of Dax Data, local Adobe distributor. "DPS will help local publications increase their reach and engagement as South Africans embrace the tablet revolution."
DPS features push reader engagement
Consumer marketing tools included in DPS magazine apps are helping drive readership growth and can be customised for each title. Features include social sharing of articles on major social networks, including Facebook, Twitter and Pinterest; free preview capabilities for individual articles or entire issues; and custom push notifications that alert readers to new content. These tools have engaged new readers and increased content sales for publishers by improving discovery, immediate access to content and timing/placement of purchase offers.
Adobe has published a best practices guide to assist publishers in taking full advantage of DPS features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximise readership and purchase conversion.
.folio to be offered under free licence
Building on this momentum, Adobe recently announced that, in Q1 2014, it will publish the technical specification for the .folio format for digital magazines under a free licence. This will further accelerate digital publication adoption, enabling newsstands to produce their own viewing apps capable of displaying digital magazines built using DPS.
Publishers are increasingly seeking to leverage DPS as their primary digital publishing platform across operating systems and newsstands, including those where DPS magazine apps are not available. "As the leading digital publishing platform, DPS powers more than three-quarters of all digital issues consumed on mobile devices. Engaging reading experiences combined with in-app consumer marketing capabilities provide publishers with the tools they need to continue generating explosive growth in digital circulation," says Nick Bogaty, head of digital publishing at Adobe.
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