Advanced AV on the Rise

Advanced AV, a full-service provider of audiovisual solutions, is reselling the Rise Display Network from Rise Vision, a provider of a Web-based content management systems for the control of digital signage networks, states Market Watch.

Advanced AV has joined Rise's Private Network Programme, which offers discounts on volume purchases and enables Advanced AV to offer a custom-branded solution to its audiovisual customers.

"We could have started from scratch and developed our own digital signage content management system, but the Rise Display Network enables us to private-label the solution and offer it as our own to our customer base," says Kris Vollrath, VP and GM of Advanced AV.

Uneasy about the size of Imax's new digital-theatre screens, some of its long-time museum clients want the company to stick to its "think big" corporate mantra, reports WSJ.

Speaking at a recent meeting of the Giant Screen Cinema Association, Imax's co-chief executive Richard Gelfond said Imax wasn't just about giant screens, but all the parts that combine to make it "the best immersive experience".

Critics say Imax, which giant screens are a leading attraction at many museums and science centres that show vivid nature documentaries, should consider a slightly different branding strategy for its digital-projection system.

With visuals that help make learning more fun, the computer looks set to replace the blackboard in schools, says The Times of India.

"You realise the impact that technology can make when you see the difference in the way 10-year olds understand a concept, such as the splitting of an atom, now with animation and in colour," says Sita Umamaheswaran, principal of PSBB Millennium School, where children from pre-K to the ninth grade are exposed to smart classroom technology.

Educationists say the lively audiovisual aids are engaging and provide several opportunities for students to interact with their classmates and teachers. They inculcate a genuine interest in academics in the child, teachers say.