Alcatel, together with UMIC (Unidade Miss~ao Inovac~ao e Conhecimento), the Portuguese Minister Council Unit for Innovation and Knowledge, have teamed with leading media and production partners to launch a unique initiative to promote usage of the broadband Internet, the Portuguese language, music and video artistry.
Major players include, Antena3 (national Portuguese radio), Sol M'usica Portugal (the Portuguese music TV channel, Blitz (Portuguese music newspaper) ETIC, (renowned institute specialized in music and media), the N'umero organization, TheooThezz (the production and artist management company), the Universidade Lus'ofona (the biggest private Portuguese university) and Musicais, (famous Lisbon discotheque).
They have all united to support Alcatel and UMIC for the innovative promotion of alcatel/rec - music & video awards, a contest that encourages the creation of music and multimedia video clips in Portuguese, through the global initiative - Alarga a Tua Vida (Broaden Your Life). This initiative will target Portuguese speaking people (ie. Portugal, Brazil, Angola, Mozambique, Cape Verde, Guinea Bissau, S. Tome and Principe, East Timor) and all Portuguese communities throughout the world.
Beginning on November 11, any musician or video artist, understanding or speaking Portuguese, can upload their own original music or video clip on the site www.alargatuavida.com, while worldwide internet users can listen to and watch the best of the Portuguese language music and videos. They will also be able to vote on-line for their favorite artists and to select the best video clips.
Participation in fan clubs is supported and broadband Internet users can subscribe and receive the Alarga a Tua Vida newsletter, or simply browse the portfolio. The music and video clip library will grow from November 11, 2003 until May, 15, 2004, the crowning day of the Alarga a Tua Vida event, the final ceremony of the alcatel/rec - music & video awards.
There will be 8 categories for music and video clips (Fado; Portuguese Popular Music; Pop Rock; Rock; Hip Hop and Rap; Jazz, Blues and R&B; World Music and Electronic Music - including dance and house).
"This initiative combines Alcatel`s creativity, innovation and integration capabilities necessary to deliver Broadband solutions with attractive content for fixed and mobile broadband networks, with a unique event dedicated to the promotion of music and video artists that express themselves in the Portuguese language. It also illustrates Alcatel`s active involvement in the cultural and social subjects that interest or concern our society", said Rui Candeias Fernandes, President of Alcatel in Portugal.
"Attractive Portuguese language Internet content is essential and will contribute to the incremental usage of broadband by large sections of the Portuguese population. This is a determinant factor for the social, economical and cultural development of the Portuguese society", said Diogo Vasconcelos, Managing Head of UMIC - Unit of the Portuguese Government for the Mission of Innovation and Knowledge. "Portuguese language citizens have a huge potential for creating and delivering to the world much more content. Browse, see and listen to broadband Internet Portuguese language content" he added. "It will be a great moment for Portuguese creators to develop original content".
The public will vote and renowned juries will select the final 24 songs and 24 video clips.
Music artists performing on the November 11 show:
Fado - Joana Amendoeira
M'usica Popular Portuguesa - Pilar Homem de Melo
Pop/Rock - Klepht
Jazz/Blues e Fus~ao - Nan~a Sousa Dias e Theo Pas`cal
World Music - Orlanda Guilande
Hip Hop e Rap - Mundo Complexo
Electronic Music - DJ Mee K, DJ Carlos Cardoso (Antena 3)
VJ - Nuno Goncalves (Multimedia show)
The music jury:
Fado - Helder Moutinho
Portuguese Popular Music - Pilar Homem de Melo
Pop/Rock - Mesa
Rock - Blind Zero
Jazz/Blues e Fusion - Nan~a Sousa Dias
World Music - AT-Tambur
Hip Hop, Rap, Soul, R&B, Funky - Boss AC, Beto "Blackout" Medina
Electronic Music - Miguel Costa e Pedro Passos, from Nylon
The video jury:
Renata Amaral - ETIC Project Manager for the project and Multimedia,
Pedro Claudio - Photographer and Director of Cinema,
Paula Farraia - Styling specialist,
Nuno Faria - Talent Scout / Marketing and Production of Music CD's,
Pedro Sena Nune - Cinema and video Director
The fixed jury:
Henrique Amaro - Antena 3 - Portug'alia and Quinta dos Portugueses,
Pedro Goncalves - Director of BLITZ
Iv'an P'erez - Content Director of Sol M'usica Portugal,
Pedro Lozano - Promotion Director of Sol M'usica Portugal,
Theo Pas`cal - Music Producer, Musician and TheOo TheZz Records
Are you interested in music and video clips in Portuguese? If so, go for it and upload your original music and video clips, or enjoy and entertain yourself on the site www.alargatuavida.com. Listen to the radio and see it on TV, read about it in the press.
Visit the Alarga a Tua Vida initiative partner`s sites for additional information
Antena 3 www.antena3.pt
Blitz www.blitz.pt
Sol M'usica Portugal www.solmusica.com/pt
ETIC www.etic.pt
TheooThezz www.theoothezz.com
N'umero www.numerofestival.com
UMIC www.umic.gov.pt
Universidade Lus'ofona www.ulusofona.pt
Musicais www.musicais.com
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The Portuguese XV Constitutional Governmental Program, believes that the information society, innovation and knowledge have the opportunity to change the relations between citizens and the State. This can help reinvent the State, orienting it towards the citizens and to reinforce the economic competitiveness, with a focus on information technology and the communications sector.
This concept relies on creating an entrepreneurial culture and a new atmosphere that is favourable to innovation in the Portuguese society. In order to fulfil this fundamental goal, it is important to define a global strategic vision, associating the development of the information society to the main Portuguese society. This goal requires the adoption of an integrated and transversal perspective of all Government activities as well as the operational and political articulation between government members.
These national objectives complement the ones of the European Community regarding information society, expressed in the eEurope 2005 Action Plan, having the objectives of fostering the creation of employment, productivity and to modernize public services and to offer all citizens the opportunity to participate in the information society.
Alcatel
Alcatel provides end-to-end communications solutions, enabling carriers, service providers and enterprises to deliver content to any type of user, anywhere in the world. Leveraging its long-term leadership in telecommunications networks equipment as well as its expertise in applications and network services, Alcatel enables its customers to focus on optimizing their service offerings and revenue streams. With sales of Euro 16.5 billion in 2002, Alcatel operates in more than 130 countries.
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