Allan Gray is one of the most respected investment firms in Africa, building long-term wealth for clients. Its Web site is an important cornerstone of its high-end service offering and its marketing team needed to easily control all Web site pages, fund data, fact sheets and create customer segments based on specific demographic criteria to serve targeted content to its users.
Following a CMS vendor review with the Bluegrass Digital team, Allan Gray selected Bluegrass partner Episerver, as its CMS platform. The implementation needed to adhere to stringent security and development standards and Episerver was found to best support Allan Gray's ambitions to meet the demanding requirements of IT infrastructure.
Episerver delivers a unique digital experience to users and that user experience has been further enhanced using Episerver FIND, a state-of-the-art search and navigation technology giving users more relevant, search engine optimised results with advanced tagging and faceting options.
Bluegrass Digital is extremely proud of the final result and collaborating with Allan Gray has been a fantastic experience for it. It is now looking at further ways to continue improving the Allan Gray online experience.
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