Altierre adds animation to signage
Altierre, a provider of low power wireless solutions for retailers, has introduced Dynamic Messaging, which brings the power of animation to its line of digital tags and signage, states Retail Solutions Online.
Dynamic Messaging is the latest addition to Altierre's portfolio of proprietary technology solutions for retailers which the company says have been developed in conjunction with leading chains and designed for immediate deployment and high ROI.
"The addition of animation to our product line is a very significant development for retailers," said Altierre chairman and CEO Sunit Saxena. "Studies have proven that consumers are far more responsive to changing images than static images. Paper and digital signage have been limited to static messaging - which can easily be tuned out and ignored by shoppers - until now.”
Merchandising tech must keep up
The 2009 holiday season for retailers has already begun, and many are bracing for what they predict may be the toughest year in decades, says Business Wire.
Many are betting on weakened consumer demand, and no retailer wants a repeat of last year's season that ended in heavy discounting to deplete overstocked shelves.
However, in a recent USA Today article, AMR Research retail research director Kevin Sterneckert noted this caution could in fact lead to even more problems and lower sales for retailers this season. “If retailers did not plan for strong demand, as many have not, they will be left with empty shelves and self-fulfil a very tough season.”
Retailers look to outsourcing to cut costs
A recent report from market research firm Datamonitor finds that retailers are increasingly relying on business process outsourcing in order to reduce operating costs, writes TMCnet.
According to the report, 'Retailing in a recession: the opportunities for outsourcing', increasing pressure to reduce capital expenditures is driving many retailers to outsource their business processes, including, of course, their call centre operations.
By outsourcing some or all of their business processes, retailers can reap the advantages that come with new technologies without having to actually invest in them
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