Recognising that the unlicensed wireless markets in southern Africa are largely underserved yet hungry for efficient communications, Alvarion, an international wireless broadband pioneer which is leading the market to Open WiMax solutions, has launched a new distribution model to address vertical market requirements and expectations.
The Alvarion distribution strategy currently being rolled-out, as part of Alvarion's partner programme, has seen the appointment of Duxbury Networking as the master distributor of Alvarion products in southern Africa. Duxbury Networking offers turnkey wireless solutions to its partners, including feasibility studies, pre- and post-sales, and technical support. As a distributor of the Alvarion product range in southern Africa, the company is now able to complement its existing range of wireless networking solutions in the licence-free bands.
The southern African market is ripe for the picking and the alliance with Alvarion has laid the foundation for a strong, mutually-beneficial relationship, says Graham Duxbury, CEO, Duxbury Networking. “All indications are that the region is finally ready to adopt vertical applications that require wireless data connectivity, and we are raring to go in this rapidly growing market.”
Rick Rogers, Director of Alvarion, says the decision to appoint Duxbury Networking as master distributor was based on the fact that the company is a market leader and innovator which will undoubtedly contribute to the successful execution of Alvarion's distribution strategy. “Enterprises in southern Africa continue showing a keen interest in wireless broadband functionality to improve their operations and reduce costs. Distribution is key to addressing this market, and strong partner programmes and new strategies are needed to enable success.”
Alvarion has had particular success in southern Africa with the BreezeACCESS VL Multipoint wireless solutions. Duxbury Networking is skilled in providing wireless solutions for clients of all sizes and is able to meet both the needs of clients established in urban areas and those challenged by geographical and infrastructural anomalies, as is the case in most parts of Africa.
“We will leverage our combined assets, knowledge and resources to take advantage of synergies and opportunities in delivering Alvarion's first-rate solutions to vertical markets in southern Africa,” Rogers concludes.
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Alvarion
With more than 3 million units deployed in 150 countries, Alvarion (www.alvarion.com) is the world's leading provider of innovative WiMAX and wireless broadband network solutions, designed to enable Personal Broadband to improve lifestyles and productivity with portable and mobile data, VoIP, video and other services. Alvarion is leading the market to Open WiMAX solutions with the most extensive deployments and proven product portfolio in the industry covering the full range of frequency bands, with both fixed, nomadic and mobile solutions. Alvarion's products are designed to enable the delivery of personal mobile broadband, business and residential primary broadband access, corporate VPNs, toll quality telephony, mobile base station feeding, hotspot coverage extension, community interconnection and public safety communications. As a wireless broadband pioneer, Alvarion has been driving and delivering innovations for almost 15 years from core technology developments to creating and promoting industry standards. Leveraging its key roles in the IEEE and HiperMAN standards committees and with experience in deploying OFDM-based systems, the company's prominent work in the WiMAX ForumTM is focused on increasing the widespread adoption of standard-based products in the wireless broadband market and leading the entire industry to Open WiMAX solutions.
About Duxbury Networking
Duxbury Networking (www.duxbury.co.za) is a specialist distributor of networking equipment. Targeting the South African value added reseller community with a specialist team developing the sub-Saharan African markets; the company boasts expertise in the local, wide and wireless networking arenas, as well as the voice and traditional data communications markets.
In over 24 years of business, Duxbury Networking has prospered in the face of the unique circumstances faced by South African business, rising above geographical and infrastructural challenges. The company has adapted its offerings, growing beyond traditional areas of networking and communications to become an active player in the mobile communications arena as well.
With primary distribution centres in Johannesburg and Cape Town, the company makes a point of assuring resellers ready access to stock, regardless of their location. With a comprehensive portfolio of products that includes sole distributorships of two of the leading brands of networking equipment worldwide, Duxbury Networking's ability to meet the massive demand for networking products and skills into Africa is clear.
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