Amazon.com Inc has chosen Red Brick`s data warehouse database for managing the huge amounts of customer data generated by Amazon.com`s popular online book-selling service. Financial terms of the deal were not disclosed. Following the announcement, Red Brick stock - a market darling two years ago - jumped $2,50 to close at $7,625 on Nasdaq, where it was among the most active issues with a volume of almost 3,6 million shares. The latest contract is significant because it is one of only a handful of deals Red Brick has signed that calls for software to handle databases that contain in excess of a Terabyte of data. Red Brick spokeswoman Carolyn Hughes said the visibility of Amazon.com would provide a high-profile showcase of Red Brick`s enormous capacity to manage data and to expand as the customer`s data requirements grow. Red Brick has named only one other customer - America Online - as using its Terabyte-scale data warehouse, although a handful of other companies have bought such systems. Once in place, the system will improve the Internet bookseller`s interactive features for tracking customer interests and prompting them with additional book-buying suggestions from among its catalogue of 2,5 million book titles. Since a spectacular debut as an initial public offering two years ago, Red Brick has laboured away as a quiet leader in the behind-the-scenes industry for creating data warehouse software used to manage massive corporate databases. Red Brick is represented in South Africa by Software Futures, a company in the Computer Configurations Holdings group.
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