In a competitive market, your work experience could mean the difference between getting the job of your dreams, or not.
This is what prompted KPMG South Africa to launch www.kpmgcareers.co.za, a site aimed at young graduates looking to start their careers. Designed by Amorphous New Media (ANM), the site provides an online job application tool that enables graduates to apply for positions at KPMG.
Says Micha McKerr, Client Service and Marketing Manager at Amorphous New Media: "The Top 5 consulting firms are always competing for the top business school graduates. Creating this site has really set KPMG apart from their competitors as it streamlines the job application process for graduates, and it provides more than just company information. The site introduces graduates to real people working within the KPMG environment, not people conceived by the marketing department."
KPMG`s main objective was to make the job application process easy for graduates interested in working with the company. "By automating the recruitment process, we not only lessen the paperwork usually involved with job applications, but we also provide graduates with a convenient way of applying for the jobs they want," says Heidi Klue, Recruitment Manager at KPMG SA.
The concept was initiated by KPMG in the UK, but instead of importing the technology, KPMG SA decided to have its own technology developed locally. "By knowing what our UK counterparts have done, we could utilise this international knowledge to the advantage of the South African market," says Klue.
In order to apply this knowledge to the local market, Amorphous New Media first had to determine what South African students wanted to see online. Says McKerr: "We held focus groups to determine their needs, and used this information to develop the site without compromising the corporate brand and without losing the professional feel."
Besides offering the online job application tool, the site also offers registered users regular e-mail newsletters, SMS updates, qualified career advice, entry into competitions and invitations to KPMG exclusive events.
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Amorphous New Media is a digital design agency. It specialises in creating and conception of systems that offer business, market leadership in the digital age. Established in 1998, its clients comprise SA`s leading blue chips and forward-thinking entrepreneurs. Design and information architecture are the core offerings of Amorphous New Media. Applications are afforded visual impact by the country`s leading creative talents. Amorphous New Media seeks to deliver optimum value to clients through specialisation, strategic focus, and being geared to handle large brands in the digital channel. Amorphous New Media is situated in Rosebank, Gauteng, South Africa. Telephone (+27 11) 380-6500 or mail info@amorphous.net
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