Annex augments offering with Samsung audio visual product

Annex Distribution has expanded its product portfolio and service offering with the latest audio visual digital product from international technology supplier, Samsung.

The distribution company and provider of 'building blocks' to the growing ICT sector has introduced another supply chain solution to the market that will facilitate the delivery of a range of Samsung audio visual and digital lifestyle product, including optical drives, hard drives, mono laser printers, colour laser printers, LCD screens, camcorders, TV DVD players and digital cameras.

Wayne Britz, director of Annex Distribution, says the incorporation of these products into the company's existing line represents an exciting development in the growth of the company and the maturity of its offering.

"We are very pleased to bring to the market another supply chain solution focused on digital lifestyle product. It follows the recent announcement of our status as a supply chain solution to the gaming sector. The digital lifestyle market is one of the fastest growing areas of information and communication technology, and we are strengthening our position to leverage off this opportunity," says Britz.

This development has also come at the right time adds Britz. "We are in the process of carving a route into the retail sector and reviewing our offering to market. The deal with Samsung adds depth to our portfolio."

While the company has traditionally focused on the supply of component and IT infrastructure to the market, it has kept abreast of key industry trends - one of which is the exponential growth in gaming and digital lifestyle.

"The decision to move directly into the retail space is a natural step in our growth strategy," says Britz. "We have the expertise, resources, product knowledge and market experience to add value and directly assist our reseller base."