ANNEX Distribution links up with local industry campaign

ANNEX Distribution, a supplier of components, solutions and IT to the local market, has signed up as a member of SAVANT, the global ICTE (information and communications technology and electronics) sectors promotion campaign.

The company decided to join the international awareness initiative - considered the most comprehensive effort between government and industry to reinforce the country`s image in terms of innovation within this sector - to strengthen current ties with international vendors and increase the possibility of forging new alliances.

"We have several recognised brand names in our stable including Intel, our flagship product, BenQ, Matrox, Creative Labs, Fujitsu Siemens, Eizo and MSI. There is great value in our affiliation to SAVANT because it represents the collective effort of industry and government to lift the country`s ICTE profile overseas. We have vested interest in helping to highlight the country`s achievements and advantages abroad. We would like to build on our reputation in the international market and our membership to SAVANT opens up new opportunities in this regard," explains Bill Gradwell, General Manager at ANNEX.

The company is focused on a broad market in terms of its complete offering and the strategy is to help businesses help themselves in terms of IT infrastructure, components or `IT building blocks`.

"We do stock a wide range of products - from digital lifestyle devices right through to wireless and mobile business-centric technology. We cover the entire spectrum from an end-user, SME and enterprise perspective, and our intention is to help businesses build up their own capability in order to transfer the benefit to their clients. SAVANT is most definitely a strategic alliance for us and, aside from general exposure to the local market, there are other direct benefits and marketing opportunities to being involved," Gradwell concludes.