Leading PC components manufacturer AOpen, distributed exclusively in SA by Rectron, has introduced its new corporate branding "Open & Share" which is representative of the company`s global philosophy.
According to AOpen, the new corporate identity encompasses its business model and emphasises the core value between its partners and customers - symbolising the concept of sharing and growing together.
"Open" represents the "Open mind, Global vision" and "Always Open" philosophies, which have served as the guiding principles of AOpen since its inception, while "Share" is indicative of the company`s "value sharing".
The "&" symbolises the company`s emphasis on entrepreneurship and spirit sharing. This concept is applied to operations such as Solutions and Component Provider products. Indicative of the delivery of "&" to all its partners, AOpen developed the dual brand strategy "Powered by AOpen".
"AOpen`s new corporate identity no doubt signifies all that the company stands for; driving that spirit of "open architecture" that allows for the development of high quality components from the process of R&D to manufacturing and ultimately deployment to the channel," comments Reon Coetzee, marketing manager of Rectron.
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