A new local app dubbed Trender, targeted at partygoers, will be unveiled in time for the festive season, and offers a real-time guide to popular gigs.
Trender is a location-based photo app that ranks popular venues as a trend. It allows both locals and out-of-towners to view the most popular venues displayed in an interactive list. Users can browse trends by category ? including nightlife, bars and restaurants ? or just check where friends are meeting.
According to Trender Labs joint-CEO, Calvin Terblanche, Trender offers a real-time guide on what's happening where, based on its real-time atmosphere and is open to all venues. "Anyone can add any venue or location as a trend."
He adds the app ranks trends based on the number of users checked in, and also ranks users based on photos taken and activity on the app.
Once registered, the app allows users to share where they are going with their friends and checks them in automatically when they arrive. This is done by means of intelligent geo-fencing technology that tracks one's movement.
"Users can also create their own trend anywhere with their own name featured on it," says Trender Labs joint-CEO Deane Hitge. "They can invite friends to the app, take and share photos of trends in real-time, see which friends are going to which trends and how many people are there right now. One can also view the top trends for the past week and even see the gender ratio at a particular trend."
Terblanche adds everyone can see what places are trending by the number of users at that "trend". Users cannot see information of people making up those numbers, unless they are friends on the app, he explains.
In order to see where other users are going or checked in, they need to be friends on the app, continues Terblanche.
"There are other location-based apps out there, like Foursquare, but none of them provides real-time activities around users, or live stats and live photos, and none of them are user-driven," says Terblanche.
"When we obtain critical mass, we will be implementing a feature that enables brands to sponsor trends - so they can 'white label' a trend and promote its position - similar to Google Advertising."
The free app will be available for IOS on the iStore site, and for Android from the Google Play store from 31 October.
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