Apple hasn't lost its cool

Speaking during an interview at the All Things Digital conference, in California yesterday, Apple CEO Tim Cook said the US computing giant has many plans up its sleeve and will continue to innovate.

Cook started off by saying Apple has "absolutely not" lost its cool and, along with selling 85 million iPhones and 42 million iPads, customer satisfaction ratings are "off the charts".

When further questioned about the company's game-changing capabilities, Cook said Apple is still going to do that. "We have some incredible plans that we have been working on for a while. The culture is all still there, and many of the people are still there. We have several more game-changers in us."

Cook talked about some of the company's biggest products and touched on Apple TV, its mapping application and operating system upgrade, without divulging too much information.

Apple has been under increasing pressure, with industry experts questioning the manufacturer's lack of innovation following the death of co-founder Steve Jobs.

While Cook is confident Apple hasn't lost its magic touch, he didn't deny that he keeps a close eye on its strongest operating system competitor - Android. "Do I look at it? Of course. I don't have my head stuck in the sand."

He added that success is not in the figures, but rather in the quality of products, and that while Android might make the most music players and tablets, it doesn't make the most phones.

"What the numbers suggest over and over again is that people are using our products more. That's what we are all about. We want to enrich people's lives," said Cook.

He added that some tablets were being bought and not used, because the experience is not great.

Cook did, however, not want to reveal too much about the release of its updated versions of iOS and OS X. He said all will be revealed at Apple's Worldwide Developers Conference next month.

Cook did not divulge any of Apple's plans regarding a wearable device, but did share his thoughts on Google's Glass device. He said Glass is not likely to be a mass-marketed device and it would appeal only to certain markets.

He added that there are a lot of things that have to be solved in this area, but it is "ripe for exploration".

While Cook bragged about iPad sales, analysts have predicted Apple might see its first ever year-on-year decline in shipments of the device in the second quarter of 2013.

Apple Insider this week revealed information it obtained from a note to investors by KGI analyst Ming-Chi Kuo. Kuo predicted overall iPad shipments would decline between 20% and 25% quarter-to-quarter, or 10% to 15% year-on-year, for the second quarter of 2013.

According to a study by the International Data Corporation, iPad's share of the worldwide tablet market declined to 40% during the first quarter of 2013.