Blue Label today announces the appointment of Rob Fleming as Chief Marketing Officer. Fleming will be responsible for developing and managing corporate and business marketing strategies throughout the Blue Label group, focusing on product, services and brand management. His responsibilities also include expanding Blue Label's market presence and driving product innovation.
"We are delighted that Rob is joining our growing business at Blue Label. His experience gained in an enviable track record and his strategic leadership in marketing will lend new energy to our numerous product and service brands," says Mark Levy, joint CEO of Blue Label, in welcoming Fleming to the group.
Fleming honed his marketing skills with Unilever before joining SAB Miller 16 years ago. At SAB, he was responsible for managing some of its iconic brands, before taking over the company's extensive sponsorship portfolio, initially in South Africa and later globally.
For more information:
Michael Campbell
Blue Label Telecoms
Tel/cell (+27) 11 523 3101 / (+27) 82 458 2587
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Blue Label
Blue Label's core business is the virtual distribution of secure electronic tokens of value, being predominantly prepaid airtime and electricity, and transactional services across its global footprint of touch points.
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