Ascential Software South Africa, formerly known as Informix Business Solutions, has distanced itself further from its former parent company with its official launch into the local market.
Ascential Software is an independent operating company within Informix Corporation, the database company. Its split from Informix was announced late last year, and it has spent the time since then cementing its value proposition and establishing its own credentials. It is a provider of information asset management solutions, with 1 600 corporate customers worldwide. Locally these include AngloGold, BoE, Liberty Life, Sasol, Vodacom, Telkom, CNA and, most recently, Naspers.
"Where Informix is in the business of databases, Ascential focuses on tools that are database- and platform-independent," says Julian Field, country manager for Ascential.
The company has derived its name from the word ascend, "the act of climbing upward", the goal of every business; and the word essential: "of essence" or substance, as the fundamental building blocks.
"We will focus on market sectors such as telecommunications, insurance, financial services, media and entertainment, and retail. We collect, validate, organise, administer and deliver information assets to realise value from structured and unstructured enterprise data, thereby reducing costs and increasing profitability.
"We are reinforcing long-standing partnerships with local channel partners," says Field.
At the official launch, Field briefly outlined Ascential`s product portfolio:
DataStage XE, a complete set of components for managing the collection, validation, organisation and administration of information assets.
Media 360, for businesses highly reliant on media content.
Axielle Portal, a tool that provides the infrastructure for personalised portals.
iDecide bundles components of the other three products to create analytical applications dedicated to specific industries; for example, the tracking and analysis of website hits.
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