Save the Children, a leading international child development and relief organisation, has deployed Ascential Software`s Integrity software to ensure data quality in its donor database.
By using Ascential`s data quality solution to cleanse and match donor records, eliminate duplicate entries, and quality-check new donor information on thousand of records, Save the Children is improving the quality of donor communication programs and reducing the costs of direct mail, phone and online marketing programmes.
"Improving the quality of our donor list is critical to helping reduce costs and direct more resources towards helping children," says Edward Granger-Happ, chief technology officer of Save the Children. "Using Integrity to improve the quality of our donor data, we expect to improve the efficiency of our communications programmes so we can reduce costs and avoid potentially redundant and bothersome communications to donors."
Save the Children`s Integrity-based solution cleanses and matches donor information from the organisation`s Web site, corporate partner programmes, fund-raising telephone centres and other sources to prevent duplicates and ensure ongoing data quality. In a separate project, Save the Children is deploying Integrity to integrate and cleanse donor data in the company`s existing historical donor-tracking application.
"Ensuring quality data on an ongoing basis strengthens an organisation`s relationships with its customers and third-parties, reduces costs by helping organisations maintain the accuracy of their data over time, and expands reuse of operational information across enterprise applications," says Julian Field, GM of Ascential Software South Africa.
Save the Children (www.savethechildren.org) is a leading international child development and relief organisation that works to make lasting, positive change in the lives of children in need. It works in the US and in more than 40 countries. Ascential`s recently launched Integrity is an enterprise data quality management solution that helps companies improve and maintain the accuracy of corporate data to achieve their strategic goals through enterprise applications, including customer relationship management, supply chain management, enterprise resource planning and data warehousing.
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