AST Enterprise Solutions Management (ESM), the sole distributor for Brio Software in Africa, has announced that Lycos Europe has selected Brio Intelligence for its business intelligence needs throughout its Pan-European operations.
With more than 25 million users per month, Lycos Europe is one of Europe`s leading Internet portals, with a Pan-European network of Web sites offering content in 10 languages.
"By using Brio Software, Lycos Europe will be able to widen the gap between itself and its nearest market competitors," explains Andrew Cook of AST ESM, a business unit of the AST Group. "Brio Intelligence is just the right business intelligence tool which will help Lycos target their customers better, address them faster and adapt their range of services to individual needs."
With Brio Intelligence, Lycos Europe decision-makers will have access to comprehensive customer data accumulated as a result of the daily Web activity of millions of customers. Additionally, Brio Intelligence will provide Lycos Europe with the ability to react to changes in customer behaviour and needs, conduct cross- and up-selling analyses, obtain the very latest data on e-business and focus on one-to-one marketing activities.
After conducting comprehensive trials on numerous business intelligence providers, Lycos Europe chose Brio Intelligence for its ease-of-use and powerful analysis capabilities. "Using Brio Intelligence, Lycos Europe will be able to analyse and respond to valuable customer information, thus enabling them to maximise their competitive-edge," concludes Cook.
Share
AST`s intellectual capacity, as well as the business model and strong customer base, forms the basis for the integrated services solutions business.
Ideally positioned as a leading technology solutions company focused on selected industries, AST unlocks substantial value for its clients. The AST Group - a trustworthy and innovative ICT company.