Axiz scoops Intel award for highest motherboard-CPU attach rate in emerging markets

Axiz has announced that it received the Intel award for the highest Intel motherboard-CPU attach-rate in Intel`s emerging markets region, a sub-region of Intel`s Europe, Middle East and Africa sales region. Other countries included in the EMAR region include Greece, Turkey, Israel, the Middle East, Eastern Europe and the rest of Africa.

Craig Brunsden, business unit manager at Axiz, who attended the Intel franchise managers` meeting in Athens and accepted the award on Axiz`s behalf, explains the significance of the award: "What it means is that, relative to Intel`s CPU sales, it sells the most motherboards through Axiz in SA. The objective behind the award is to incentivise Intel`s distributors, which have been as focused on CPUs as the vendor itself was in the past, to sell more motherboards."

Brunsden states: "The award is very important from our point of view because it recognises the efforts we`ve put behind the Intel brand as a whole in SA. We`ve had a lot of success as a result and the Intel motherboard business has opened a lot of new markets for us and has enabled us to leverage that to open even more doors. We threw our weight behind the entire Intel brand because we view it as a very solid platform onto which everything else can attach.

"Both areas of the business at Axiz - Intel`s motherboards and the processor business - have had two good quarters. Traditionally, we at Axiz have built a lot of our business on the Intel platform and we will continue to do so because it gives us significant competitive advantage. Intel leads the market in chipset development and this allows us to be first to market in a variety of areas," he concludes.