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Axiz supports Lexmark`s photo printer drive into home, retail sector

Johannesburg, 25 Nov 2004

Axiz has announced the immediate availability of the Lexmark P6250 Home Photo Centre All-in-One and the Lexmark P915 Home Photo Printer, designed to dramatically change the at-home photo printing experience. Aimed primarily at the and home photo customers, the products are available from Axiz at estimated retail prices of R1 499 and R2 499, respectively, inclusive of VAT.

"The Lexmark P6250 Home Photo Center All-In-One, along with the Lexmark P915 printer, introduces a new design for Lexmark with renewed focus on ease of use and speed," says Adele Oosthuizen, Lexmark product manager, Axiz.

The two new products offer simple photo printing and purposeful design and are infused with features such as a photo printing process. This quick and intuitive hub is located front and centre of the LCD display in both printers, offering additional help to make a users` life easier.

The 2.5-inch colour LCD features built-in video instructions and a video demonstration, which visually walks the user through the steps of replacing cartridges. A countdown timer helps busy consumers to multitask while printing their photos.

When using these products in standalone mode, the colour LCD previews how the printed image will appear.

Additional features that make the printing experience easier include smart , which is designed to integrate with Lexmark`s technology. This Imaging Studio software helps novice users to photo edit features such as red-eye reduction, cropping and re-sizing, when in PC-attached mode.

The Photo Scan Guide in the Lexmark P6250 offers blue LED lights that serve as a reminder of where the top left corner of your document should be placed when scanning.

The Lexmark P6250 and P915 offer on-board camera card readers that support PictBridge technology and feature six-colour output with borderless capabilities. Images can be produced with resolution of up to 4 800 x 1 200 dots per inch with inks that last for decades under display conditions.

The Accu-FeedT paper handling system allows for easy switching of media, while sensing technology detects the loaded media type and adjusts the driver for the best possible output. An embedded storage compartment within the Lexmark P6250 accommodates a replacement cartridge, ensuring users can always have an extra one close-at-hand.

Both products are available immediately from Axiz. For more product information, call Axiz on (011) 237 7000 or visit www.axiz.co.za.

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Axiz

Axiz is a distributor of products from market leaders Acer, Asus, Genius, HP, Intel, Kingston, Kalliba, LG, Lexmark, MGE, Microsoft and Symantec, and also carries a wide range of leading brand components and solutions. More information is available at www.axiz.com.

Lexmark

Lexmark International, Inc is a leading developer, manufacturer and supplier of printing solutions - including laser and inkjet printers, multifunction products, associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.8 billion in revenue in 2003, and can be found on the Internet at www.lexmark.com.