Baby boomers' love of music exploited

A free online music streaming service unveiled by the AARP is hoping to capitalise on a rather untapped market: Baby boomers' love of music and relative inexperience with the digital music landscape, says Hollywood Reporter.

Debuted last month, the 18-channel player is programmed by the Concord Music Group, reports the New York Times.

Concord is known for publishing works by artists popular with baby boomers, and has benefited in recent years by older Americans' willingness to purchase physical CDs, which are more profitable for record companies.

According to PR Newswire, the music player's channels include an array of genres featuring rock, blues, jazz, classical, R&B, coffeehouse, classic rock, oldies, country and vocals standards, just to name a few.

Users seeking music from up-and-coming artists can check out the 'Fresh Sounds' channel providing the best of what's new in popular music. AARP Internet Radio also features a dedicated channel highlighting the music of one particular artist, which will change from month to month.

The 'Artist' channel is currently streaming the music of legendary songwriter Paul Simon and AARP will also unveil new channels in the coming weeks and months, including a 'Members Choice' channel, which will allow AARP members to serve as guest DJs.