Banking sector in SA on the rise to improve customer flow management

And the race is on, says Eugene Swanepoel, Managing Director of Emerge Customer Flow Management

At the forefront of queue management technology, Emerge Customer Flow Management (Emerge Queue) has seen an increased demand for top quality queue management solutions for the banking sector in South Africa.

Is customer retention enough these days? Eugene Swanepoel, Managing Director of Emerge Customer Flow Management, states: "Customer satisfaction keeps a customer loyal. The banking sector needs to understand their customers, understand their needs and address their needs. In an ever competing market, banks spend thousands of rands trying to influence customers and encourage them to add more services and products to their current portfolio."

So, how can a bank in South Africa keep this all under control?

By using a customer flow management system, banks will not only value their customers' time by proper time management, they can also understand their customers' "buying" patterns and determine their loyal customers. Is it not useful to know who enters your branch and what service they are there for before the customer meets the consultant?

Swanepoel adds: "Important live information, for example, the amount of people in the bank that are making use of the facility for home loans, will determine the digital signage that is applicable for the hour. With customised settings, you are able to target and identify the level of customers that are currently in the branch."

Emerge Queue focuses heavily on the banking sector within South Africa. With current projects and pilot demonstrations in the top banks, Emerge Queue is able to assist the banks with the statistics that are exceptionally important in engaging customers and retaining customers with outstanding service and support.

Emerge Queue is the certified partner for Qmatic of Sweden. Qmatic is the world leader when it comes to Customer Flow Management, also known as Queue Management. In fact, the company invented the methodology over 30 years ago. It is not a surprise that an estimated 1.8 billion people pass through a Qmatic system each year.

Further information is available at www.emergequeue.com.