Battery Technology (BTI), a global leader in the design and manufacture of notebook power, has announced the appointment of Esquire System Technology (Esquire) as its exclusive distributor in South Africa.
"We are very excited about this appointment," said Mike Tobin, BTI Sales Manager, EMEA. "Demand for replacement notebook batteries, in particular, remains very strong - and we have been keen to expand our distribution network into the African market.
"As a leading ICT distributor, with a large reseller network, we feel that Esquire is an ideal partner for us in the South African market. In particular, the virtual reseller network (VRN) that Esquire has developed - and that has won numerous awards - will enable BTI to reach the South African reseller network with relative ease, and we look forward to great success with our new partner."
Asgar Mahomed, Managing Director of Esquire, added: "Our resellers have come to depend on Esquire for all their IT requirements. Having a high quality line of third-party notebook batteries and adapters in our product portfolio is very important for us and our customers. It is also paramount for us to bring in high-quality products at affordable prices, as we have noticed this is lacking in the South African market, especially when it comes to notebook batteries.
"BTI have been a leader in this area since they were founded in 1992, and we are delighted to have a partner who shares our emphasis on high quality and reliability. With BTI's configurator, API, which is now online at www.esquire.co.za, our customers can easily find the right battery or AC adapter for their notebooks - and order with ease through our online ordering system.
"BTI's API," said Mahomed, "will also be implemented for all 400 VRN systems in the next few weeks. We have already compiled and identified what notebook batteries to bring in, and make available, from our research - but we will be continually adding more as our resellers indicate what their product preferences are."
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