tool tracks consumers' online brand perceptions
Business Intelligence) - will be able to develop greater predictive capabilities, segment markets by interest, author and location, and track competitive strengths and weaknesses down to specific topics, Business Wire reports.
MOBI 3.0 fuels greater forecasting abilities so customers can be predictive of what will happen, as well as uncover key insights, and a better understanding of positive and negative opinions, Market Watch writes.
Instead of viewing social media as a single, massive set of data, MOBI 3.0 continuously drills to specific demographics and attitudes, tracking their progress over time. This creates benchmarks for how these opinions grow and evolve, providing the critical foundation of accurate predictions for future behaviour.
“For the first time, businesses can understand the exact consumer groups talking about their brand, as well as what they're talking about, down to the segment level,” Enhanced Online News quotes Marshall Toplansky, president of WiseWindow, as saying.
“Never before has technology been able to deal with topical analysis, but with MOBI, you can combine multiple dimensions, such as 'style' and 'affordability', into a mega dimension. This is important because dimensions are highly predictive of revenue, and even effective at predicting stock transactions.”
The tool provides an unprecedented level of precision in understanding issues that affect consumer perceptions of brands and products that directly connect to corporate value and revenue outlook.
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