Sportlobster, a sports social network designed, operated and populated by sports fans, has tripled in size, with more than three users signing up per minute since the site's iPhone app was launched by sporting celebrities.
Investment from current Formula One driver Mark Webber and ex-England international soccer player Michael Owen has helped Sportlobster jump to more than 100 000 page views per day; unique daily visitors to the site have tripled to more than 40 000, and around 4 000 predictions are now being made daily on sporting events - tripling the pre-app launch number.
The site has been a hit with a host of sporting greats, who have used it regularly since its April 2013 launch, including England rugby international player James Haskell, ex-Arsenal footballer Ray Parlour, and Sky Sports F1 presenter Natalie Pinkham - who recently became a Sportlobster ambassador.
The creation of the Sportlobster app has made it easier to interact with other fans, find upcoming events, quickly read relevant news, write blogs, predict results, and voice opinions, all in one place.
The sidebar allows fans to jump easily between these options, whether for a specific sport, team or athlete, and the advanced global search feature allows users to quickly find blogs, news, photos and events.
On his return from Madrid, Barcelona and the Grand Prix in Abu Dhabi for further agreements with household names in sport, Sportlobster CEO Andy Meikle states that they are considering a number of options for the next round of investment.
"We are raising these investments to accommodate the huge influx of users and continue improving the user experience," he says. "Immediate plans include translation in multiple languages, physical expansion into other continents and an Android version of our app.
"The app launch marked a new chapter for Sportlobster," says Meikie; "the figures speak for themselves.
"Clearly, we have been developing an impressive product, but the launch of the app and the improvements on the site have attracted an influx of users that has exceeded all our expectations," he adds.
He concludes that they have been delighted with the rapid growth and enthusiasm from the sporting world since introducing the platform in April 2013, and believes the app delivers a whole new way for fans to enjoy and talk about sport.
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