Local research house BMI-TechKnowledge has launched a new service, offering analysis of BMI reports for clients. The new subscription service, the Executive Support Programme, offers to assist clients who have bought BMI reports to further analyse the data within the research.
"By offering analysts on call, we allow our clients to make full use of BMI-TechKnowledge`s service arsenal and expertise. The client can drill down to a deeper level of insight within his specific market space," explains Haydon Saulez, sales and marketing director at BMI-TechKnowledge.
Saulez feels that the supplementary service will help clients to build business plans, allowing them to evaluate and enter new markets; accurately forecast demand; assess competition; decrease time to market; identify sales channel requirements and reduce risk.
The new IT Executive Market Watch forms part of BMI`s Executive Support Programme, with the intellectual capital produced in the programme constantly updated and evaluated by analysts.
"By bolstering our service offering with this programme, we can directly assist our clients in further dissecting and comprehending the market research, as well as keeping them up to date with current developments. Essentially, it is like having a top market analyst in your pocket," says Saulez.
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