ViewSonic`s conclusion of its purchase of Nokia Display Products is expected to boost Rectron`s monitor distribution business by giving the group access to a set of new high-end display products.
Rectron is the sole South African distributor of ViewSonic`s range of monitors, and will shortly start shipping the Nokia Display products, re-badged under the ViewSonic brand, in SA.
Rectron CEO Mark Lu points out that ViewSonic, the number one display brand in the US, has also taken a leading position in Europe as a result of the deal which gives it the rights to the Nokia branded display business in both Europe and North America.
Says Lu: "ViewSonic has committed to driving the two product ranges forward in the market by supporting both brands with integrated sales and marketing activity.
"With immediate effect, ViewSonic Europe will handle sales order processing for both brands, giving Rectron instant access to the Nokia Display Products range. This will mean that South African customers, will for the first time, be able to purchase these products, which are aimed at the top-end of the monitor market."
Lu adds that the agreement will give ViewSonic one of the widest product ranges of any display company in the world and will enhance its customer base throughout the Europe, Middle East and Africa territory. ViewSonic will also gain an improved Research and Development capability.
Share
