Golgi, a data transfer platform that supercharges apps and connected devices, is launching today with $5 million in funding from Openmind Networks.
The company says Golgi eliminates mobile apps' long loading and update times - often indicated by the dreaded "spinning wheel" icon - to help developers and engineers retain the 79% of consumers who stop using an app after just two bouts of poor functionality.
"When downloading an app, you need it to start fast and show you the latest data and some updates as they happen," says Golgi CTO Brian Kelly. "That spinning wheel means the app is loading the latest data from the Internet. For 80% of the users, if that wheel lasts three seconds or more, they forget about the app.
"These days, people expect their apps to load fast, really fast, and if they don't, it's a problem. If an app fails more than twice to load, four out of five users will just delete it. That's a major problem for app developers who have put months of sweat and tears into it," Kelly adds.
According to Golgi, the majority of smartphone users now expect apps to load in three seconds or less - a major task even for established apps like LinkedIn and Flipboard. It points out that those apps take an average 10 seconds to update after 24 hours of inactivity and waste a total of 12 to 16 years of loading time per day across their respective user bases.
And as connected devices fill more critical roles in people's lives - such as monitoring their children, personal health, home security and more - reducing loading time between devices and apps is crucial, it says.
Golgi-powered apps receive information up to 20 times faster than before, enabling quick, reliable communication between apps, servers and devices, says Kelly.
The platform gives users faster experiences even in areas with slower connections like 2G or 3G, offering the app speeds users expect, he adds.
The company's tools let developers create powerful, versatile data-transfer code, which they can plug right into their program. Golgi's platform then keeps the app up to date with the latest messages, news, profile updates, worldwide high scores and notifications from connected devices.
"All it takes is the blink of an eye for someone to decide whether they want to keep using an app or device," Kelly says. "Golgi helps protect developers from building a great product only to see it fail because they're not experts in data transport between devices."
Developers can now register to power their apps and connected devices with Golgi's platform and tools. Initial packages are free, with costs increasing based on the number of users an app reaches.
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