Bowline Fulfilment (PTY) Ltd has concluded an exclusive distribution agreement for the IMSI range of software in SA.
Bowline is a South African-based manufacturing and distribution company servicing the ICT and music/entertainment market sectors.
IMSI (International Microcomputer Software, Inc) is a US-based leading developer and publisher of visual content, precision design and graphics software for both professional and home users.
IMSI was founded in 1982 and has successfully established a tradition of providing the professional and home user with innovative technology and easy to use, high quality software products at affordable prices.
IMSI`s flagship brand, TurboCAD, has sold over 2 million units to professional and home users worldwide for architectural, mechanical and general computer-aided design.
Bowline`s distribution rights extend across the entire range, including popular titles such as Floor Plan 3D, Instant Architect and Instant Engineer. Bowline is working closely with leading retailers on the range and will also be supplying high-end product directly to end-users on demand.
"Bowline are extremely excited with the conclusion of the agreement," says Jonathan Thornhill, Marketing Director of Bowline. "The IMSI range has added substantial variety to our product catalogue and we look forward to tremendous success with this premier range of products.
"IMSI are excellent partners and are very committed to re-establishing their brand in SA," adds Thornhill.
For 23 years, customers have trusted in IMSI to always deliver the very best products, services and support. IMSI is committed to providing cutting-edge technology through easy-to-use, top-quality software. IMSI is confident that Bowline has the infrastructure and industry experience with both resellers and retailers to take over the distribution and support of its products in SA.
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