Milestone Systems, the world market leader in the development of open platform IP video surveillance software, has received the 2006 Frost & Sullivan Brand Development Strategy Leadership Award.
The award is presented to the company that has demonstrated excellence in brand development within the industry. It recognises a company`s ability to best perceive consumer needs and develop marketing strategies that elevate the brand`s quality, image and overall value perception.
Roy Alves, Managing Director of SCS Distribution, exclusive distributor of Milestone, said: "In the course of conducting extensive research in the security market over the past year, Frost & Sullivan heard a positive cross-industry `buzz` about Milestone Systems, and carried out research to determine the reasons. They found that through a combination of unique product quality, communication, distribution and packaging strategies, Milestone Systems has demonstrated superior market growth skills."
To select Milestone as the recipient, Frost & Sullivan tracked all the major players in the security industry, conducting interviews with customers and suppliers, doing hundreds of hours of extensive technology research, using pre-determined measurement criteria. Brand development efforts are analysed based on the number of market participants, competing brands, commitment to the brand, and its recognition among peers and customers.
"Milestone Systems is widely recognised among the industry participants as a leading player in the open platform IP video surveillance software market. Its core competency in delivering solutions that meet dynamic needs of the market and its effective channel interaction programmes make it a worthy recipient of the 2006 Frost & Sullivan Brand Development Strategy Leadership Award," says Frost & Sullivan research analyst Sathya Durga.
Milestone Systems has excelled based on the following criteria:
* Market penetration and market share growth in existing market segments
* Development of unique brand strategies
* Competitor recognition and value of brand
* Participation in industry trade groups with the goal of expanding market potential
* Establishment of programs that allow its customers to grow
* Increases in customer loyalty
Milestone Systems has seen very healthy revenue growth rates of 50-60% over the last several years. The most significant factor contributing to this growth is the company`s well-established channel network. Milestone operates in 55 countries and has an ever-increasing number of installations with more than 10 000 customers. It is significant that Milestone has been profitable since inception and growing organically, independent of venture capital investments or other controlling interests. Frost & Sullivan also notes that Milestone`s effective marketing strategies include reaching participants through awareness, education, and channel interaction programmes that aid growth.
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Founded in 1998, Danish privately owned Denmark based Milestone Systems is the world market leader in open platform IP video surveillance management software.
In recent reports on video surveillance products and solutions, IMS Research stated that, by 2009 "analogue recording systems are forecast to account for less than 5% of the market".
AAA rated by Dunn & Bradstreet and named in 2005 and 2006 as one of Deloitte`s Fast Technology 500 EMEA growth leaders, the company has demonstrated performance to support its leadership market position.
Milestone solutions operate on more than 100 000 cameras worldwide, and are supplied through a channel of 170 partners in 55 countries.
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